Who Needs Search Engine Optimization When Your Lead Partner is Mark Geragos?
By James Stewart
LFOMA Editor
The Law Offices of Geragos & Geragos are anything but search engine blockbusters. A Google search for defense attorney Los Angeles doesn't even turn up G&G in its top 100 organic results.
But G&G isn't hurting for fresh clients.
That is thanks to the media persona carefully cultivated by G&G's Mark J. Geragos, whose famous clients and regular media appearances have made him quite ubiquitous on the Internet. The fact that his law firm has 13 other lawyers isn't very well known.
Search Engine Optimization through media visibility is a subspecialty of SEO optimizers. Most SEO companies don't even try it because they don't have the expertise. Moreover, not every attorney -- even in the right hands -- can generate the kind of successful media profile that Geragos enjoys.
Dean Rotbart, a former columnist for The Wall Street Journal and a contributor to The Law Firm Online Marketing Association, is an expert on both SEO and media relations.
"You don't have to be as famous or visible as Mark Geragos to receive the benefits of higher media visibility," Rotbart says. "A personal injury attorney in Omaha or South Bend, for example, only needs to be highly visible in his or her home markets to do quite well."
Rotbart regularly trains large corporations and law firms on how to both optimize their public relations and their web sites for maximum effectiveness.
Geragos, who public records show is 50 years old, works alongside family members and others in offices in downtown Los Angeles. From there, however, he has projected an image as a tough litigator around the globe.
Most recently, ABCNEWS.com reported on January 1, 2008 that Garagos was retained by two brothers injured in late December in a highly publicized tiger attack at the San Francisco Zoo. The news site referred to Geragos as "a legal pit bull."
Some lawyers who closely examine Geragos's record on cases including the criminal defense of actress Wynona Ryder and murderer Scott Peterson question whether the "pit bull" has as many teeth as the media credit him with. But from a marketing point of view it really doesn't matter much what the actual record is so long as the media continue to showcase him and his cases.
LFOMA Editor
The Law Offices of Geragos & Geragos are anything but search engine blockbusters. A Google search for defense attorney Los Angeles doesn't even turn up G&G in its top 100 organic results.
But G&G isn't hurting for fresh clients.
That is thanks to the media persona carefully cultivated by G&G's Mark J. Geragos, whose famous clients and regular media appearances have made him quite ubiquitous on the Internet. The fact that his law firm has 13 other lawyers isn't very well known.
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| Mark J. Geragos Criminal Law |
Paul J. Geragos Criminal Law |
Shelley L. Kaufman Civil Litigation |
Search Engine Optimization through media visibility is a subspecialty of SEO optimizers. Most SEO companies don't even try it because they don't have the expertise. Moreover, not every attorney -- even in the right hands -- can generate the kind of successful media profile that Geragos enjoys.
Dean Rotbart, a former columnist for The Wall Street Journal and a contributor to The Law Firm Online Marketing Association, is an expert on both SEO and media relations.
"You don't have to be as famous or visible as Mark Geragos to receive the benefits of higher media visibility," Rotbart says. "A personal injury attorney in Omaha or South Bend, for example, only needs to be highly visible in his or her home markets to do quite well."
Rotbart regularly trains large corporations and law firms on how to both optimize their public relations and their web sites for maximum effectiveness.
Geragos, who public records show is 50 years old, works alongside family members and others in offices in downtown Los Angeles. From there, however, he has projected an image as a tough litigator around the globe.
Most recently, ABCNEWS.com reported on January 1, 2008 that Garagos was retained by two brothers injured in late December in a highly publicized tiger attack at the San Francisco Zoo. The news site referred to Geragos as "a legal pit bull."
Some lawyers who closely examine Geragos's record on cases including the criminal defense of actress Wynona Ryder and murderer Scott Peterson question whether the "pit bull" has as many teeth as the media credit him with. But from a marketing point of view it really doesn't matter much what the actual record is so long as the media continue to showcase him and his cases.
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