Two Gavels 

The folks who optimize Joseph Farzam's web site are obviously good at what they do, because the site would never rise to the top of Google's organic search results for Los Angeles Personal Injury Attorney on looks or content alone.

The real question we have is what is the "bounce" rate, i.e.  how many potential clients come to the Farzam web site and then leave again immediately because it doesn't speak to them?

We suspect Farzam is spending large sums to rank high in the organic results, but not enough on content development and design.

The site looks like a "lawyers" site, with a prominent photo of what we take to be a courthouse against the backdrop of a blue sky darkened by a white cloud.  Also featured at the top of the site is a photo of two looming towers, which we suppose is intended to convey the stability and prosperity of the firm.

Farzam relies on stock photos of an accident victim, construction worker and a group of people, rather than invest in his own more realistic photos.

"Our passion lies in fighting large corporations and insurance companies on behalf of their helpless victims," the copy reads.  It seems condecending to those who are injured.  Moreover, we don't detect much in the way of passion.

Overall, the firm doesn't exude a genuine concern for its clients, even though Farzam maintains that his "main goal is to obtain the maximum recovery for our client."

Show us.  Don't tell us.

To us the site comes across as anticeptic.  Where is the compassion?  Where is Josephn Farzam interacting with his clients? 

Come on Farzam & Co., the people coming to your site are seeking more than just money.  They are seeking justice and seeking understanding.  In this regard, you are only battling one for three.